Silicone Zone Partners with Johnson & Wales on PBS series
Kitchenware News & Housewares Review - June 06
SiliconeZone partners with Johnson & Wales as a contributing underwriter to the popular public televisions series, "Master Class at Johnson & Wales", a nuts and bolts cooking show that provides instruction on cooking techniques.
According to Michael Karyo, CEO of SiliconeZone, "We are very proud of our affiliation with not only the Master Class at Johnson & Wales, one of the premier Culinary Institutions in the country, but also our association with public television which has a long and highly regarded history of providing quality cooking and gourmet-related programming."
In addition to providing funding, SiliconeZone will be working with Johnson & Wales in recipe and product development as well as product demonstrations and classes in the Johnson & Wales Providence, Rhode Island campus. "To give our retailers and cutomers more information, we are promoting our association with the Master Class at Johnson & Wales on our product packaging and in our national advertising campaign."
The series with SiliconeZone as the underwriter is schedule to begin in 2006 in public televisions stations nationwide. For more infromation, call SiliconeZone at 212-997-9591 or visit www.siliconezoneusa.com.